2007年11月26日，新华社国际经济部的15个记者，在英国 Financial Times 的martin 带领下，前来叽歪办公室视察指导工作。


工作报告 #1 of 4 - Chicken Born To “Gossip” Another IT Landscape
A Tsinghua science-graduate strives for diamonds from “information fractions”, whose new micro-blog helps us understand his mission unaccomplished, writes Xinhua-FT Group
“Right information, (to) right person, (at) right time, right place and (through) right device,” is believed the core spirit of JiWai, a two months old “interactive commutation dot com”. Its founder, Li Zhuohuan, a Tsinghua IT graduate, simply puts it by revealing his envisioned landscape in an awkward yet passionately oral English, to 15 green-hand journalists led by a British pro, whom he clearly believes to be his would-be users.
“See, just this simply and speedy!” Li’s eyes sparkled when he finishes a brief demonstration of his Jiwai. The 15 Xinhua trainees are excited and inspired by his platform partly, and apart from that, obviously more by his characters, extra-ward, willingly, and determined.
Incorporated with current popular chatting tools like Tencent QQ, MSN, G-talk, Skype and even individual cell phones, Li boasts the superb convenience of Jiwai, whose logo is a cute chicken with its mouth wide open, and its characters meaning “gossip” in Chinese, is simply an interactive communication platform online in which, he claims that “every registered users can “gossip” and indulge themselves”.
Seeing is believing. The creation of such communication platform is fully understood and appreciated after a face-to-face chat with Li, born in 1979, yet shares features like highly-educated, creative and fashionable ---- typical characters of the generation born after 80s in China.
Positioning Jiwai determinedly on potential young users, Li is fully aware of differentiated competitions with his U.S. rival ---- twitters, whose participants actively contribute resourceful and logic comments.
As he acutely perceived that, Chinese online chatting users tend to “gossip” casually, and pick out values from “information fractions” in this info-explosive era.
“No body will bother reading paragraphs of texts during casual time, they like to gossip and enjoy, instead.”
Despite promising outlook of users scale, Li has to face limited funding, money burning, and striving for profit-turning point.
“Me and my friend invested on our own money, ”he smiles confidently, and funding clearly turns out to be not a question at all to him.
The odd is that he doesn’t want venture capitals participation simply because he could not bear to “give his niche to yet another with no plans in his head” ----- “That would be more confusing, isn’t it?” he sparkled with a somewhat perceivably hidden confidence on his face.
Li obviously has no blueprint as for how to make his enterprise profitable, which, in his words, that he and his stuff are striving for their prospect profit model and which he believes could become true someday soon.
To what people often relates to potential successful people ---- “somebody’s got great gut and delicate minds”, he embodies the characters also in his arrangements of his work place.
The office, a duplex situates in a luxurious business skyscraper, is simple, tidy and in order. The upper floor stuffed with 6 or 7 young graduates of Li’s teens, busily researching program models in front of their PC screens.
“My stuff here is required to work 8 hours a day, but they normally work a 10-hour shift, and extensions are optional,” Li says frankly at easy, “as for me, I work 24 hours a day, & days a week, simply, around the clock!” The reason, as he puts it, “I love what I do, and I do enjoys this.”
Named “Zixia”, or the purple rainbow, resembles a beauty’s title in the amusing edition movie of “Journey to The West”, clearly amusing and humorous, Li confesses his devotion to fashions and cutting-edge IT tools.
“You guys are more than welcome to join in! Help me strengthen my users’ base!”
Late in the night, Li has scheduled to fly to Shanghai, China’s east business hub, to patricide a conference and promote his Jiwai platform. However, hardly any second-thought and hesitation can be perceived, but instead, a determined devotion to the career he has always loved. Enditem.